How should athletes and others in the biathlon family handle difficult interview questions on integrity topics?

Jon Tibbs, chairman of JTA, the international communications agency that helps its clients achieve their objectives in international sport, has many years of experience of advising organisations and individuals how to navigate difficult and sensitive interviews.

In this, the latest BIU podcast interview, Jon gives some general principles to bear in mind when facing potentially hostile questioning from the media, and recommends a ‘3×3 matrix’ to get your message across that looks like this:

Get your message accross